Mintel Japan
| Booth No. | 2-146 |
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Demonstration
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Data, insight and expertise to power your Product Innovation, Marketing strategy, Brand Potential, Competitive Edge and more
Mintel Global New Products Database:
With global coverage of key new products launched, GNPD (Global New Products Database) is your destination for data, analysis and insight on CPG product innovation.
Mintel Reports Japan: The smartest way to understand global trends and what they mean to Japan. Understand what Japanese
consumers want and why by reading this report.
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| Product / Service |
Global New Products Database (GNPD) Mintel Reports Japan Mintel Food & Drink |
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| URL | https://www.mintel.com/ |
Presentaion
| Date | 10月4日 10:30～11:50 | Location | PL |
|---|---|---|---|
| Title | Generation Z in the world seen through "food" - From snacks to sustainable awareness - | ||
| Detail | Gen Z (b.1997-2010) already accounts for a quarter of the world's population and will have collective earnings of $33tn by 2030. But what are their food and drink behaviours and how can brands capitalise. The presentation explores three major themes: 1. their attitude to health vs indulgence 2 . The cohort is more eco-apathetic than eco-conscious 3. They prefer messy snacking to formal, sit-down mealtimes. | ||