| Booth No. | 2-272 |
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We support food development that emphasizes experiential value and improves competitiveness from an intellectual property perspective.
We support food development that emphasizes experiential value through intellectual property consulting, trademark naming, and intellectual property mix strategies. We introduce examples of how even fields that appear to be commoditized can gain a competitive edge over existing products by creating new experiential value.
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| Product / Service |
IP consulting New Products Trademark Naming Consultation New Products Consultation on IP portfolio strategy New Products |
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| URL | https://navision.law/en/ |
| Date | 10月15日 16:00~16:20 | Location | PJ |
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| Title | Forefront of ”Intellectual Property Strategy” for Fem & Om Care! | ||
| Detail | As the number of female and male care-related products continues to grow rapidly, it is becoming increasingly important to differentiate oneself from competitors. This presentation will examine intellectual property mix strategies employed by the “Meiji Femni Care Food” brand and the menstrual health-promoting functional food “Watashi Prologue,” and explain key points that can be applied to product development. | ||
| Date | 10月17日 12:00~12:20 | Location | PJ |
|---|---|---|---|
| Title | Forefront of ”Intellectual Property Strategy” for Fem & Om Care! | ||
| Detail | As the number of female and male care-related products continues to grow rapidly, it is becoming increasingly important to differentiate oneself from competitors. This presentation will examine intellectual property mix strategies employed by the “Meiji Femni Care Food” brand and the menstrual health-promoting functional food “Watashi Prologue,” and explain key points that can be applied to product development. | ||