| Booth No. | 2-303 |
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Helping obtain reliable health evidence.
We help you gather human-based evidence (scientific data) and disseminate it through academic conferences and publications. Our services cover data acquisition for health effects related to product use and food intake, support for Foods with Function Claims submissions, and online market
research. We also offer assistance with foundational research into food functionalities using genomic analysis techniques and aid in nutritional studies.
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| Product / Service |
Clinical trial conduction upon request New Products Microbiome Data Utilization Service New Products Support for dossier notification as Foods with Function Claims New Products Market research service using health and medical data New Products Exploring food functions using genome analysis technology New Products |
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| URL | https://www.orthomedico.jp/en/ |
| Date | 12:00 12:05~ | Location | PI |
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| Title | 日本机能性标示食品制度实战指南——布局日本市场新蓝海 (Practical guide to Japan’s Foods with Function Claims system - Positioning in the new blue ocean of the Japanese market) | ||
| Detail | To market foods with explicit functional benefits in Japan, they must be approved or registered as Foods with Health Claims. Foods with Function Claims (FFC) offer a broader range of permissible claims, but come with complex requirements. This presentation provides a clear guide for entering the Japanese market, covering everything from regulatory frameworks and practical registration know-how to winning strategies for launching your own products. | ||
| Date | 12:30 12:35~ | Location | PI |
|---|---|---|---|
| Title | 日本机能性标示食品制度实战指南——布局日本市场新蓝海 (Practical guide to Japan’s Foods with Function Claims system - Positioning in the new blue ocean of the Japanese market) | ||
| Detail | To market foods with explicit functional benefits in Japan, they must be approved or registered as Foods with Health Claims. Foods with Function Claims (FFC) offer a broader range of permissible claims, but come with complex requirements. This presentation provides a clear guide for entering the Japanese market, covering everything from regulatory frameworks and practical registration know-how to winning strategies for launching your own products. | ||
| Date | 12:30 12:35~ | Location | PI |
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| Title | Global food functionality research trends seen from trial registration | ||
| Detail | Grasping the latest global trends in functional food research is crucial for new product development. Clinical trial registry data, in particular, reveals early signs of emerging ingredients and potential functionalities. In this presentation, we analyze clinical trial data from around the world to explain current research trends and provide valuable insights for future product development. | ||
| Date | 13:00 13:05~ | Location | PI |
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| Title | New development strategy for Foods with Function Claims that wins with evidence - Health claim selection based on consumer surveys and reliable trial design | ||
| Detail | Success in the Foods with Function Claims market requires both appealing messaging tailored to your target audience and solid evidence to back it up. This presentation covers the entire process, from utilizing consumer research to select relevant health claims to designing appropriate clinical trials to substantiate those claims. We will introduce a data-driven, strategic approach to product development. | ||
| Date | 13:30 13:35~ | Location | PI |
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| Title | Foods with Function Claims development one step ahead - Approach from conception of original health claims to clinical trial design | ||
| Detail | Deploying unique health claims is a highly effective way to differentiate your products in the Foods with Function Claims market. This presentation explains how to conceptualize novel functionalities outside conventional frameworks and details the clinical trial design methods needed to demonstrate these unique claims. We will introduce an advanced approach to product development that puts you one step ahead of the competition. | ||
| Date | 14:00 14:05~ | Location | PI |
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| Title | Blue ocean strategy for Foods with Function Claims - Roadmap for developing new health claims to break out of saturated markets | ||
| Detail | As the market for Foods with Function Claims expands and approaches saturation, a "Blue Ocean Strategy" is needed to carve out new market spaces. This presentation explains a concrete roadmap for cultivating new, low-competition health claims. We will introduce strategies to discover unique functionalities and escape intensifying market competition. | ||
| Date | 14:30 14:35~ | Location | PI |
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| Title | Does that trial really lead to ”selling labeling”? - Evaluation design to avoid rejection and challenge new health claims | ||
| Detail | Achieving attractive, "marketable claims" requires a meticulous evaluation design to prevent registration rejections. Targeted at those seeking to acquire new health claims, this presentation explains clinical trial design methodologies that minimize the risk of rejection while securing the desired claims. We will introduce a practical approach that balances assured acceptance with maximized product value. | ||
| Date | 15:30 15:35~ | Location | PI |
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| Title | How to determine the potential of your own material before human trials - Functional exploration and development strategy using nutrigenomics | ||
| Detail | Since human clinical trials are time-consuming and costly, assessing the efficacy of your ingredients beforehand is a vital process. This presentation explains how to use "nutrigenomics"—the study of how food components affect gene expression—to discover hidden functionalities. We will introduce strategies to mitigate risks prior to clinical trials and build efficient product development plans. | ||