Rakuten Insight, Inc.
| Booth No. | 4-209 |
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Understand real consumer eating behaviors through AI-powered photo and video analysis for consumer-driven product development.
This next-generation research service uses AI to analyze consumer-submitted photos and videos of meals and product usage, providing a high-resolution understanding of real eating behaviors and food experiences. By uncovering latent consumer needs and previously undiscovered insights, it helps food manufacturers develop products that better align with consumer expectations and market demands.
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| Product / Service |
写真・動画 AIリサーチ New Products |
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| URL | https://insight.rakuten.co.jp/ |
Presentaion
| Date | 12:00 12:05～ | Location | PG |
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| Title | How do consumers defy developers' expectations? — Uncovering blind spots in food development through consciousness × behavior × AI | ||
| Detail | We analyzed real-world cooking habits—such as not following recipes, not measuring ingredients, and substituting items—by cross-referencing survey data with video footage using AI. By uncovering the gaps between developer assumptions and actual behavior, as well as subconscious cooking hacks, we will present how these findings offer new perspectives for food product development based on our independent research. | ||